Top 5 Fashion Games on iOS in South Africa: Q3 2023 Performance

The third quarter of 2023 showcased interesting trends for the top 5 fashion games on iOS in South Africa. Here’s a closer look at their performance metrics, including weekly downloads, revenue, and active users.

Project Makeover from Magic Tavern, Inc. experienced a steady increase in weekly revenue, peaking at approximately $4.4K in the week of September 18. Weekly downloads showed an upward trend mid-quarter, reaching 2.6K in the week of August 28, while weekly active users saw a slight decline from 12.3K to 11.2K throughout the quarter.

Merge Studio: Fashion Makeover by Paxie Games saw a significant drop in weekly downloads, from 1.8K in early July to just 56 in late August. However, the app managed to maintain a consistent number of weekly active users, stabilizing around 5K by the end of September. Revenue remained modest, with its highest point reaching $284 in the week of July 10.

Makeup Stylist -DIY Salon game published by REMEMBERS INFORMATION TECHNOLOGY CO., LTD. maintained a relatively stable performance. Weekly downloads hovered around 400, peaking at 653 in early July. Active users remained steady at approximately 4.2K, while weekly revenue fluctuated between $33 and $81.

Fashion Battle - Dress up game from APPS TEKNOLOJI ANONIM SIRKETI saw a decline in both downloads and active users. Weekly downloads decreased from 667 in late June to 192 by the end of September. Active users followed a similar trend, dropping from 2.2K to 1.2K. Revenue also saw a decline, peaking at $86 in early July and dropping to $0 by the end of the quarter.

Makeover Games: Makeup Salon by Salon™ had a consistent performance with weekly downloads ranging between 161 to 359. Active users started at 541 and slightly decreased to 350 by the end of the quarter. Revenue showed a gradual increase, reaching $141 in early September.

These insights, sourced from Sensor Tower, provide a detailed look at the performance of top fashion games in South Africa. For more in-depth analysis, visit Sensor Tower for additional data and trends.